Šiaulių Arena stands as the focal point for numerous sports and cultural events in Šiauliai, ranked among the top four cities in Lithuania. Despite its significance, the visual identity of the arena lacked a contemporary touch, primarily centered around sports events. In response, we developed a new logo inspired by the charismatic exterior of the arena, coupled with a comprehensive visual identity. The refreshed identity is versatile, dynamic, and injects new energy into the Arena.
